Ksh 15 million boost for Magical Kenya Ladies Open as action nears

This year's edition of the Magical Kenya Ladies Open (MKLO) has received a massive boost after the East African Breweries PLC (EABL) announced a Ksh15 Million sponsorship towards the tournament.

The move has seen the company acquire the rights to be the tournament’s Official Alcoholic Beverages partner and will activate its sponsorship through its iconic premium spirits brand, Johnnie Walker.

Esther Henseleit leads strong field for 2023 Magical Kenya Ladies Open

According to EABL, the sponsorship is in line with  the brand's Keep Walking philosophy which aligns with the tournament's mission of promoting gender diversity and inclusion by encouraging individuals to take bold actions and strive for progress in creating a more inclusive and equal sports industry.

At the event, EABL will be looking to provide a memorable experience to both the fans and players during the four-day Ladies European Tour (LET) tournament slated for 2 to 5 February at the 18-hole PGA Baobab Course at Vipingo Ridge, Kilifi County.

The tournament is the only LET-sanctioned women's professional golf competition in the East African region.

The 72-hole stroke play competition has proven a significant milestone in the sport’s history in Kenya.

This year, the tournament has attracted 96 professional lady golfers from across the World, including defending champion Germany’s Esther Henseleit.

The Kenyan flag will be flown by Naomi Wafula, Mercy Nyanchama, Nancy Wairimu, Chanelle Wangari and Jacquelyne Walter at the tournament which will be the first in a series of 39 events on the Ladies European Tour 2023 calendar – the most fixtures ever held on the Tour.

The Kenyan team will be looking to make a much stronger performance at the tournament than last year.